The sports industry is a vast field of international business and is becoming commercialized day by day. The sports business is more competitive than the competitions between athletes. The television networks race between themselves to broadcast certain sporting events. In addition, different sports brands also take part in this competition to sponsor some of the biggest stars in sports. All these sports brands are highly concerned with their value and image. The sports brands have attained huge popularity around the world. They are also earning a great deal of money through these businesses.
Our team have got an idea to enlist the top 10 richest sports brands in the world. The list is consisting of some of the premier television networks and also some sports apparel brands. Their net value were calculated as the amount of business they would fetch in an arm length transaction. The list of top 10 richest sports brands in the world is concerned with sports business and does not include any sports franchises. So, here it is-
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Top 10 Richest Sports Brands in the World:
10. MSG Network: $300 Million
The MSG Network is a regional radio and television service in United States. The network is specially focused on the sports teams from New York City. The TV channel is hereby named after Madison Square Garden (MSG) and they broadcast games of New York Knicks, New York Rangers and WNBA’s New York Liberty alongside the soccer matches played by the New York Red Bulls of MLS.
They has been broadcasting the exclusive events of New York Giants since 2010. The sister of this channel, MSG Plus also broadcast the NHL games with special attention to the New Jersey Devils and New York Islanders. The estimated worth of MSG Network in 2013 was increased by $70 million and now it is about $300 million. MSG Network stands at No. 10 in the list of top 10 richest sports brands in the world.
9. MLBAM: $480 Million
Major League Baseball Advanced Media, in short MLBAM is a limited partnership business network of the MLB club owners. It is the internet and interactive branch of Major League Baseball and currently based in New York City. MLBAM operates the official website of MLB. The site publishes news, standings, statistics and match schedules. The site also offers live audio and video broadcasts to the subscribers.
The company distributes ESPN’s online sports video, which include the BCS Championship games. MLBAM also owns the websites of WWE and Guns N’ Roses. With estimated $480 million income, MLBAM is at 9th place in the list of top 10 richest sports brands in the world.
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8. NESN: $510 Million
NESN stands for New England Sports Network, which is the regional television channel in the six New England states in USA. NESN mainly broadcasts the games of Boston Red Sox and the Boston Bruins. They also covers the news of regional college basketball games. The channel was launched in 1984 and moved to be the basic cable network later in 2001. They offer a monthly subscription fee of $3.56, which is the 3rd highest fee charged by any regional sports network in United States.
NESN is currently a joint business of Delaware North, who own the Boston Bruins and TD Garden and the Fenway Sports Group, who own the Boston Bruins and English soccer club Liverpool FC. NESN is at No. 8 spot in our list of top 10 richest sports brands in the world.
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7. YES Network: $625 Million
The Yankees Entertainment and Sports Network (YES Network) is the primary broadcasting network of New York Yankee and Brooklyn Nets. The YES Network is officially based in Manhattan. After launching in 2002, YES have spread their network in New York, New Jersey, Connecticut and some parts of Pennsylvania. The YES Network have soon gained the popularity and become the most watched regional sports channel in the United States.
The 20% share of YES Network is owned by the Yankee Global Enterprises and the remaining 80% of the company is owned by 21st Century Fox. Global advertisement is the main money source for the YES Network. They earn more percentage of money than any other regional sports network in the world.
6. Reebok: $1.1 Billion
Reebok is the first sports shoe company in this list and they are also the 1st member in the billion club. The company, with a revenue of $1.1 billion, stands at No. 6 in the list of top 10 richest sports brands in the world. Reebok was founded in 1895 in Bolton, England. They have been a subsidiary of another major sports shoe company, Adidas since 2005. In 2012, Reebok earned a profit of $1.2 billion. Their $0.1 billion loss may be attributed that they are no longer the exclusive kit provider for the NFL. Most recently, Reebok seems to be forging multiple partnerships with Spartan Race and Crossfit. Still, Reebok is one of the very popular sports brands throughout the world.
5. Under Armour: $3.7 Billion
Under Armour is a famous American sportswear and accessories company, which was founded in 1996. They firstly invented the moisture-wicking shirts that were made from microfibers. These clothing helped the athletes a great deal by keeping them dry and preventing discomfort of being in a sweat soaked shirt. In 1999, the Under Armour clothing company got the task of being the outfitter for two Warner Bros movies, Any Given Sunday and The Replacements. They progressed to a new level in 2000, when the company became the outfitter for the XFL. Now, they sponsor the NFL Combine and also branched out to produce other products like athletic shoes. Currently, The Under Armour company earns 12% of their revenue from footwear sales. Under Armour is at No. 5 in the list of top 10 richest sports brands in the world.
4. Sky Sports: $4.1 Billion
The No. 4 spot in our list is allocated for the Sky Sports, which is a group of sports television network. Sky Sports was founded in 1991. The channels are operated by the British Sky Broadcasting company. Sky Sports telecasts news from numerous sports, like soccer, cricket, rugby, darts, golf, boxing, wrestling, formula F1 racing. The Sky Sports News Channel does not need any premium package subscription for the viewers.
Sky Sports network is the most eminent sports channel , broadcasting the English Premier League matches. Sky Sports have dominantly provided sports contents in the United Kingdom and Ireland. The Sky Sports television network played a vital role in encouraging England’s top football division to break away from the Football League and form English Premier League in 1992. It is the most influential sports media in Europe.
3. Adidas: $7.1 Billion
Adidas is a German sports brand that produces sports footwear, jerseys and various accessories. Adidas is a part of Adidas Group (AG), which also includes Reebok, TaylorMade, Rockport and a small percentage of Bayern Munich Football Club. The company was founded by Adolf Dassler, following a split with his brother, who went on to form another Sports brand Puma. Thus the rivalry between Adidas and Puma has started and still remains today.
According to Forbes magazine, Adidas became the only prominent sports brand, which provided over 5,000 sports outfits in 2012 London Olympics. Also, 30% of the medals captured were by athletes wearing Adidas brand. The company has made sponsorship deals with the biggest sports stars in the world, such as Derrick Rose, Steven Gerrard, Dwight Howard, Andy Murray, Robert Griffin III and many more. Adidas is at No. 3 in the list of top 10 richest sports brands in the world.
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2. ESPN: $15 Billion
ESPN stands for “Entertainment and Sports Programming Network”, who often claims to be the worldwide leader in sports. ESPN is owned by the Hearst Corporation and the Walt Disney Company. ESPN sports network broadcasts live events from almost all sports and also live telecasts sport talk shows, sport documentaries and sports news shows. The channel is available on cable and reached to over 85% Americans. The subscription fee is $5.50 per month, which is the highest monthly subscription fee of any cable television network. ESPN was founded in 1979 and headquatered in Bristol, Connecticut.
ESPN is at No. 2 in our list of top 10 richest sports brands in the world. in 2013, the company earned over $6 billion in cable fees. The current net worth of ESPN is about $15 billion and now they have become the largest sports television network in the world.
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1. Nike: $17.3 Billion
Here we come, the No. 1 is here. Nike is the No. 1 richest sports brand in the world with a massive $17.3 billion value. They are the worldwide leader in athletic footwear. Nike dominates almost 20% of the sports footwear market and according for Forbes, that Nike has outperformed the Dow Jones United States footwear index by 50% in last five years. After founded in 1964, Nike was initially known as Blue Ribbon Company, which was owned by Bill Bowerman and Phil Knight. Later in 1971, the Company changed its name into Nike Inc. It is not just a shoe company, but a global giant in producing various sports accessories. Since 2013, Nike has been the exclusive uniform provider of all NFL teams in USA.
Nike was named after the Greek Goddess, who happened to be the goddess of victory. The company can claim to be victorious in all prospective, specially for being the richest sports brand in the world.
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